Ms. Gopika S.

Gopika S is a Commerce academic and emerging researcher exploring the rapidly evolving intersection of FinTech, digital transformation, the gig economy, gender, technology-mediated employment, sustainability, and analytics. Her academic work is driven by a broader interest in understanding how technology is reshaping finance, businesses, workplaces, and the people within them.

A UGC-NET JRF awardee, she secured AIR 129 with a 99.74 percentile and was the B.Com Batch Topper at Mahatma Gandhi College, Thiruvananthapuram (2016–2019). Her research journey began with an exploration of mobile payment adoption and digital finance, through her Master's thesis on “Growing Popularity of Mobile Payment among Youth in New Normal,” and has since evolved towards the gig economy and gender-focused labour studies, with particular attention to women workers and the changing realities of technology-mediated work.

Her scholarly engagement extends across contemporary themes including digital finance, sustainable finance, innovation accounting, algorithmic gigification, gendered gig work, ESG, digital taxation, and sustainable digital transformation. Through presentations at national and international academic forums, she actively engages with emerging questions at the intersection of technology, commerce, society, and sustainability.

Her professional development includes training in Computerised Financial Accounting using Tally, Office Automation, Customer Relationship Management through IIM, GST through IGNOU, and NEP 2020 through the UGC-Malaviya Mission Teacher Training Programme.

Research and Publications

• S, Gopika and Dr. S. Priya (2025). Shaping the gig economy: gender perspectives in a tech-driven world., Innovatus: An Ivanian Journal of Economics and business Studies, Volume 3, issue 1, January-June 2025, ISSN: 3048-7056.
• S, Gopika and Dr. S. Priya (2025). From Side hustles to Mainstream: A bibliometric exploration of the Global Gig Economy Literature., Management Researcher, Volume XXXI, No.2, April June 2025, ISSN: 2230-8431.
• S, Gopika (2023). Digital Finance: An approach towards inclusive development in India., Book Name: NOURISHING INDIAN ECONOMY THROUGH BANKING SECTOR, Volume 1, http://doi.org/10.26524/royal.213. ISBN NO 978-81-19821-28-0. DOI:
• S, Gopika (2022). A Theoretical Analysis of Relationship Marketing on the Insurance Industry in Indian Scenario., Book Name: ADVANCES IN COMMERCE AND MANAGEMENT, ISBN 978-93-90981-30-4.
• M. N, Shrija, S. P, Arya and S, Gopika (2021). E-waste: A Threat to Green Economy., Book Name: COVID-19 PANACEA- THE NEW FACE OF INDIAN ECONOMY, ISBN 978-93-91010-31-7.
• S, Gopika (2020). Service Quality Analysis in Banking Sector with Special Reference to HDFC, Book Name: EMERGING TRENDS IN FINANCIAL MARKET, ISBN 978 93-84734-86-2.
• S, Gopika and M, Reshmi (2020). Augmented Reality Access of Retailers and Brands with Special Reference to ‘SEPHORA’, Book Name: CYBER SECURITY AND DIGITAL MARKETING, ISBN 978-93-5406 514-9.
• S, Gopika (2020). A study on search engine optimisation tactics in ecommerce sales with special focus on Indian scenario., Book Name: COLLEZIONE, ISBN 978-93 90124-57-2.
• S, Gopika (2020). “Masked Indian Stock Markets” An Analysis of the Impact of Covid 19 On Indian Stock Market., Book Name: EFFECT OF COVID 19 ON INDIAN ECONOMIC SECTOR, ISBN 978-93-5407-138-6.
• S, Gopika and Dr. S. Priya. Greening the gig: A customer perspective of sustainability in uberised domestic work., Scopus indexed springer publication under review.

Seminars & Workshops

• Paper titled “Greening the gig: A customer perspective of sustainability in uberised domestic work” in International Conference on Business Transformation towards sustainability ICBTS 2026 held at Marian Institute of Management, Marian College Kuttikkanam Autonomous.
• Completed NEP 2020 Orientation and sensitization programme under Malaviya Mission Teacher Training Programme (MM-TTP) of University Grants Commission (UGC) organized by UGC-MMTTC, University of Kerala, Kariyavattom, Thiruvananthapuram from 18th November 2025 to 28th November 2025.
• Presented a translational research video titled “A Study of women workers in gig economy” in the “3 Minute video on translating research into action” conducted as a part of “Heights 2023 KU Researchers’ Fest”.
• Participated as an Organizing Committee Member in successfully hosting the 45th All India Accounting Conference & International Seminar on Accounting Education and Research organized by Department of Commerce, University of Kerala, Thiruvananthapuram and IAA Kerala Branch on December 9 and 10, 2023.
• Paper titled “Integrated Financial Markets and Sources of Funding Business” in Pre-Seminar on Business Models – Government Borrowings and Sourcing Finance for Scaling Business Operations organized by Department of Commerce, School of Management and legal studies University of Kerala.
• Paper titled “Green Bonds: An Unexplored Horizon of Sustainable Finance” in two day National seminar on Environmental Accounting and Green Practices in Business organized by Post Graduate Department of Commerce and Research Centre, Mahatma Gandhi College, Thiruvananthapuram.
• Paper titled “Augmented Reality Access of Retailers and Brands with Special Reference to ‘SEPHORA’” in the international seminar on Cyber Security and Digital Marketing organized by Post Graduate and Research Department of Commerce, Mahatma Gandhi College, Thiruvananthapuram in association with Kerala State Higher Education Council.
• Paper titled “Service Quality Analysis in Banking Sector with Special Reference to HDFC” in the National conference on Emerging trends in Financial Market organized by PG & Research Department of Commerce, St. John’s College of Arts and Science, Ammandivilai in association with Indian Accounting Association (IAA).
• Paper titled “Digital Finance: An approach towards inclusive development in India” in ICSSR Sponsored Two Day National Seminar on Nourishing Indian economy through banking sector (NIEBS-2k23) organised by Dr. Zakir Husain College, Tamil Nadu.
• Paper titled “A study on the expedition of Indian Startuo ecosystem with special focus on EdTech” in international conference on Start-ups and MSMEs: Growth engines of Indian Economy organised by PG & Research Department of Commerce, St. John’s College of Arts and Science, Ammandivilai.
• Paper titled “Emanation of Gendered Gig economy-A Perspective Analysis” in XVII National Conference on Women’s Studies and Women’s Movements: Challenges and Resilience organized by Indian Association for Women Studies.
• Paper titled “Revolutionizing Growth: The Role of Innovation Accounting in Gig Economy” in 45th All India Accounting Conference & International Seminar on Accounting Education and Research organized by Department of Commerce, University of Kerala, Thiruvananthapuram and IAA Kerala Branch.
• Paper titled “Algorithmic Gigification: Revolutionizing the world of on-demand work” in ICSSR Sponsored National Seminar on “Evolving Gig Economy in India: Opportunities, challenges and way forward in vision viksit bharat @2047” organized by Guru Nanak College (Autonomous), Chennai.
• Paper titled “Shaping the gig economy: gender perspectives in a tech-driven world” in Two-day International Conference on Emerging business models: India and the new world order organized by Mar Ivanious College (Autonomous), Thiruvananthapuram.
• Paper titled “Greening the gig: A customer perspective of sustainability in uberised domestic work” in International Conference on multidisciplinary perspectives on culture, society, environment and sustainable development organised by NSS College Nilamel. In association with Shinawatra University Bangkok & Kerala State Higher Education Council.
• Paper titled “Sustainable Digital Future: Global Perspectives on Digital Taxation Policy” in 47th All India Accounting Conference and International Seminar on Accounting Education and Research organized by Janardan Rai Nagar Rajasthan Vidyapeeth (Deemed To Be University), Udaipur, Rajasthan in association with Indian Accounting Association, Udaipur Branch.
• Paper titled “Stewarded competition in gig economy: An ESG Perspective” in International Conference on Automated Intelligence in Business: Global Pathways for innovation and competitiveness organized by E. S. Arts and Science College (Co-Ed), Villupuram, Tamilnadu.
• Undertook the role of Student Coordinator for organizing the Annual Research Meet and Merit Day conducted by the PG and Research Department of Commerce, Mahatma Gandhi College, Thiruvananthapuram.